British chef and TV personality Gordon Ramsay has teamed up with game development company Supercell to front a video campaign for Hay Day, the brand's online farming game.

Ramsay will also feature as a character in the game for a limited time, and commented 'I'm known for many things, but being zen is not one of them. What people don't know is thanks to Hay Day I've found a new sense of calm from harvesting crops and feeding livestock. Hay Day shows that anyone, no matter who they are, can find a bit of harmony in the chaos'.